Craft Heritage 
A Place Where Heritage Lives
A place where Armenian heritage is not simply preserved – it is lived, created and shared.
Founded in Gyumri, the Zanan project – rooted in tradition and inspired by contemporary creativity – brings together culture, craftsmanship, clothing, and genuine human connection under one roof.
From cultural experiences and traditional costumes to contemporary fashion and handmade craftsmanship, Zanan brings together the past and the present in one unique space.
Zanan was created from a love for Armenian culture, craftsmanship and the stories carried through generations.
Here, tradition is not something kept behind glass. It is something to be experienced – through clothing, handmade details, conversations, workshops, celebrations and shared moments.
Every corner, every garment and every ornament carries a connection to Armenian identity while leaving space for new ideas and contemporary expression.
Two Ways to Experience Zanan
Zanan brings together two complementary worlds.
Cultural House is a place to discover and experience Armenian culture – through traditional costumes, photoshoots, workshops, cultural events, storytelling, gatherings and intimate celebrations.
Fashion House is our creative atelier, where Armenian heritage meets contemporary fashion through custom tailoring, capsule collections, embroidery, sewing and garment restoration.
Together, they create a space where heritage is not only remembered – it is continued.
Experience Armenian Culture
Step into a world of Armenian stories, traditions and experiences.
From wearing authentic taraz and taking part in creative workshops to discovering historical traditions, attending cultural events or simply gathering together, Cultural House invites people of all ages to connect with Armenia in a personal and memorable way.
Where Tradition Meets Contemporary Design
At Zanan Fashion House, clothing becomes a form of storytelling.
Our atelier combines traditional Armenian inspiration with contemporary design and careful craftsmanship. We create custom garments, develop capsule collections, work with embroidery and textiles, teach sewing and give beloved garments a second life through repairs and alterations.
Made by Hands, Shared by People
Zanan is ultimately about people.
The people who create, teach, sew, embroider, tell stories, perform, visit, learn and share their own memories.
We believe that culture becomes truly alive when it is shared – when a child hears a story, when someone puts on taraz for the first time, when hands learn an old craft, or when strangers sit together and start a conversation.
Inspired by Generations Before Us
Armenian culture is rich in symbols, patterns, colors and craftsmanship.
We draw inspiration from traditional taraz, Armenian ornaments, textiles, architecture and handmade techniques, interpreting them in ways that feel relevant today.
Our goal is not simply to recreate the past, but to keep its spirit alive.
A Space with Its Own Story
Zanan lives within a space shaped by Armenian architectural character – stone, arches, carved details, warm light and layers of history.
The building itself becomes part of the experience, creating a distinctive atmosphere for cultural gatherings, photography, workshops and creative work.
The space doesn't simply host the story of Zanan. It is part of the story.
Preserve. Create. Share.
We believe tradition should have a future.
At Zanan, we preserve what is meaningful, create something new from it and share it with the next generation.
Whether you come to discover Armenian culture, wear a traditional costume, attend a workshop, create something in our atelier or simply spend time in a beautiful historic space – there is a place for you at Zanan.
