CRAFT 
A Living Tradition
Zanan is a cultural house in Gyumri, dedicated to the preservation and revival of Armenian traditional dress – taraz. Born from a family tradition, our work is a tribute to the heritage, craftsmanship and timeless beauty of our culture.
Timeless Elegance
Our collection brings together tradition and contemporary style. Each piece tells a story – of people, place and heritage.
From Thread to Tradition
Every garment is created by hand – from selecting the fabric to the final stitch. It is a process of patience, skill and deep respect for our ancestors.
FABRIC
EMBROIDERY
CUTTING
HAND STITCHING
THE FINISHED TARAZ
More Than a Studio
Zanan is a meeting place – a cultural house where tradition comes to life. We host workshops, exhibitions, private events and more, inviting everyone to experience the living heritage of Armenian taraz.
Zanan Sevices
Step Into Armenian Heritage
Taraz Photoshoot
Put on an authentic Armenian taraz and become part of a story that has been carried through generations. Our photoshoots bring together traditional costumes, Armenian architecture and the unique atmosphere of Gyumri.
Create beautiful memories while discovering the details, symbolism and beauty of Armenian traditional dress.
Learn the Art of Armenian Craft
Masterclasses
Discover traditional Armenian crafts through hands-on workshops with experienced masters. Learn techniques, work with traditional materials and create something with your own hands.
Each workshop is an opportunity to slow down, connect with craftsmanship and experience a part of Armenian cultural heritage.
Discover Armenia Through Heritage
Cultural Tourism
Experience Armenia through its living traditions, stories, crafts and clothing. Visit Zanan to discover the beauty of Armenian heritage, learn about traditional dress and explore the cultural stories preserved through generations.
Whether you are visiting Armenia for the first time or want to see it from a different perspective, Zanan offers an authentic cultural experience in the heart of Gyumri.
Stories That Bring Heritage to Life
Cultural & Historical Events
From traditional celebrations and historical talks to special cultural evenings and themed events, Zanan creates opportunities to experience Armenian heritage in a living and engaging way.
Join us to listen, discover, celebrate and see history not only as something from the past, but as something that continues to live today.
A Space for Ideas and Stories
Conversations & Performances
Zanan is a place for meaningful encounters. We bring together people, artists, researchers, storytellers and creators for conversations, discussions, presentations and intimate cultural performances.
A space where ideas are shared, questions are asked and new connections are created.
Where Stories Come Alive
The Fairy Tale House
A magical space where children can gather, listen to stories and let their imagination wander. Through Armenian fairy tales, characters and traditions, we create warm and memorable experiences for young visitors.
A place to listen, imagine, ask questions and discover the wonderful world of Armenian storytelling.
Exhibitions & Events
Zanan takes Armenian heritage beyond its walls – sharing traditional dress, craftsmanship and cultural stories through exhibitions, international fairs, educational programs and cultural gatherings.
traditional costume presentations
Educational experiences
cultural presentations
craft workshops
cultural storytelling
In the Words of Our Guests
Warm Words from Our Guests
Frequently Asked Questions
Do I need to book in advance, or can I walk in?
Advanced booking is strongly recommended, especially for traditional costume (taraz) photoshoots and masterclasses, to ensure our studio team and space are reserved specifically for you.
How can I reserve a session for a group or tour package?
Groups and travel agencies can book directly through our online reservation form, via email, or by contacting us via phone/WhatsApp.
Do I need prior sewing or crafting experience for the workshops?
No prior experience is required. Our hands-on masterclasses (such as sewing and garment craft) are step-by-step sessions designed for all skill levels and guided by experienced master craftspeople.